Things You
Can Do To Make
Your Brand Stick
5
© 2013 Branding Tales/BRANDfactor Marketing. All Rights Reserved.
In today's world of publishing, no matter who publishes your book, the major responsibility for promotion falls on you the author.
Authors often think of themselves as being an individual and an artist, not a brand. They associate brand with sales gimmicks. As a result, the topic often gets emotional or off-track based on misunderstandings and bad definitions instead of genuinely understanding what an author brand is and how it is used to support authors and their writing business.
Why do you think books get published but fail to aquire a readership?
Could it be that authors failed to get their book into their readers' hands and to connect with a greater audience because of their limited skills? Maybe the author thought that someone else would take on the responsibility for making this happen?
That is exactly what happens when the author hasn't build an effective author platform and fails to connect with their readership through brand!
Growing your audience means expanding your visibility to connect with more readers who want your books.
What you need is an author platform, a brand communication strategey, a way to communicate efficiently and effectively your purpose to your waiting audience and establish trust with those who can help make your work known.
Sounds great doesn't it? So where do you begin?
Our coaching programs will arm you with all the elements for creating your brand and author platform while demystify the online world and its practices for authors.
Are You Ready to Soar?
Let's Work Together.
Step 2
Brand + Author Platform
Building Program
